H&M Hennes & Mauritz GBC AB
Fast, scalable fashion with commercetools for collections that move at your pace.
Take a first look
Home
Welcome to the h&m fashion store, where finding the perfect look is an inspiring experience. captivate your customers from the very first second and let them explore apparel, accessories, home, and beauty with total ease. drive an engaging, frictionless shopping journey with an omnichannel, scalable site powered by commercetools: flexibility to launch collections, personalize campaigns, and connect physical stores and online in real time.
Product list page (PLP)
Offer swift navigation to discover sizes, colors, and styles with customizable filters and crisp visuals. with commercetools, your plp is fast and extensible: integrate recommendations, store-level inventory, market-based pricing, and a/b tests without slowing teams down; experiment, customize, and plug in any technology to lift metrics and conversion.
Product detail page (PDP)
Presenting complete, well-organized, and visually rich product information is simple with commercetools. let customers explore fits, materials, and size guides, check store availability, and receive seasonal, dynamic content. performance, speed, and a composable cms give you control to update product pages at the pace of fashion.
Checkout
Ensure a smooth checkout with clear navigation, real-time updates, and flexible pricing rules. commercetools solutions are built for flexibility, security, and consistent performance, guaranteeing a safe, compliant, and efficient purchasing experience across all channels.